The Big Picture
Southwest Airlines, apparently immune to the crippling ennui that plagues the rest of us, is doubling down on Austin-Bergstrom International Airport (ABIA) with four new non-stop routes. This expansion comes as Austin continues its transformation from weird to…well, still weird, but with more traffic and venture capital. The move aims to connect Austinites to even *more* places they can complain about on social media.
By the Numbers
4 New non-stop routes being added in October 100+ Number of daily Southwest departures from ABIA $3000+ Average monthly rent for a one-bedroom apartment near downtown Austin, making a plane ticket seem reasonable 6 million Approximate number of existential crises experienced by Austinites annually 1 The number of you that will book a one way ticket and never look backWhat Changed
The relentless influx of people and money into Austin has turned the city into a pressure cooker of ambition and anxiety. Southwest, sensing an opportunity, is capitalizing on the increased demand for both business travel and desperate escapes. This expansion bucks the trend of airlines scaling back operations in some markets, proving that Austin's growth – or tumor, depending on your perspective – is still attracting major investment.
Why It Matters
Because sometimes you need to breathe air that isn't infused with the scent of patchouli and desperation. Because the only thing worse than being stuck in Austin traffic is being stuck in Austin traffic *knowing* you could be somewhere else. Because the longer you stay, the higher the probability you get suckered into a multi-level marketing scheme.
* Pack your bags and your existential baggage, because you're gonna need it. * Remember to complain about the flight delays on Twitter; it's the Austin way. * Start practicing your "I'm from Austin" humblebrag for when you inevitably return.
